The Latest Trends in Stock Packaging

The Splash Packaging Blog

As a close-knit team of packaging designers with decades in the industry, we know that sustainability and cost-effectiveness are paramount for any brand. And that's why we started Splash: to give brands good-looking stock packaging that isn't hard to match to your style, unfairly priced, or bad for the environment.

Follow along on our blog and we'll match that unparalleled dedication to sourcing awesome bags, boxes, and packing materials for you with marketing insights, packaging tips and tricks, and more.

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Increasing the Use of Paper Shopping Bags

By Splash Packaging Team Dec 25, 2013 Packaging Resources

Retail stores around the world, such as supermarkets and clothing boutiques, use paper shopping bags in order to safely pack purchased items for customers. While many stores still opt to use plastic, an increasing number of businesses are considering converting to paper as it offers numerous benefits. The following is a list of advantages your…

Cutting Down on Packaging Waste at the Holidays

By Splash Packaging Team Dec 20, 2013 Packaging Resources

The holidays are a wonderful- and wasteful- time of year. An astonishing one fifth of the country’s annual garbage load is produced during the holidays, making it especially important to reduce waste wherever possible. The abundance of gift boxes, gift wrap, tissue paper, ribbons, and bags that surround us over the holidays make this difficult–…

The Key to Effective Packaging, Part 2

By Splash Packaging Team Dec 18, 2013 Packaging Resources

In part 1 of Splash Packaging’s series on effective packaging, we discussed how to get consumers’ attention. In part 2, we will examine your package’s written copy and how it contributes to convincing the sale. First, don’t put too much information on the principal display panel. Consumers rarely read every word, especially on food packaging:…

Sustainability in Packaging

By Splash Packaging Team Dec 13, 2013 Packaging Resources

Today’s consumer is environmentally savvy, but that doesn’t mean they don’t want attractive packaging. Balancing the need for eye-catching design with sustainable packaging products has quickly become a priority, though it is not always easy to achieve. Packaging must serve many purposes, primarily protecting the product during transit and making it look attractive on the…

The Key to Effective Packaging, Part 1

By Splash Packaging Team Dec 11, 2013 Packaging Resources

Your product’s packaging works very hard. It has to stand out in a sea of similar products and grab the customer’s attention– all in only 2 seconds. If it fails, the consumer moves on without your product in their shopping bag. In the first installment of this 2-part series, we will discuss the techniques for…

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