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Tag: small business

8 Ways Small Businesses Can Gain New Customers

8 Ways Small Businesses Can Gain New Customers

One of the biggest struggles small businesses face is gaining new customers without spending a fortune in marketing. Customer acquisition costs can be really high in today’s advertising-driven world, and the competition to reach consumers can be fierce. There are more ways than ever before to reach new customers, yet businesses still face some very real struggles in trying to get their name out to consumers. Social media algorithms can be unpredictable and unreliable, Etsy and other marketplaces can charge…

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5 Creative Gift Packaging Ideas for the Holidays

5 Creative Gift Packaging Ideas for the Holidays

Unique Gift Packaging for the Holiday Season The need for gift packaging during the holiday season means it’s time to get creative with your retail packaging! The holiday season is looming closer and businesses are starting to plan their holiday packaging programs. Many businesses aim to have unique, creative, and effective gift packaging that represents their brand at an affordable price. Convenience, storage space, pricing, and functionality are all important considerations when it comes to gift packaging. The visual representation…

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Storage-Friendly Packaging for Small Businesses

Storage-Friendly Packaging for Small Businesses

Small businesses often operate out of very small spaces, anywhere from a home office to a small retail space or kiosk. This lack of extra space causes obvious problems when it comes to packaging. Many packaging items take up a lot of storage space, and seasonal items can cause an overload in storage. Luckily there are simple solutions to this issue because many packaging items are designed to save space. Items that ship condensed also have the benefit of possibly…

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