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Tag: Shopping Bags

Creative Holiday Packaging on a Budget

Creative Holiday Packaging on a Budget

The holiday season is prime time for retailers to sell, sell, sell! This enormous shopping season is full of special sales, holiday deals, and of course, holiday themed packaging. For small businesses, conjuring holiday-specific packaging can be difficult and expensive. There can be issues with cash flow, inventory, and storage space to worry about. For these reasons, businesses with tight budgets can’t always accommodate specialty packaging for the holiday season. Utilizing unique packaging and accessories along with custom made packaging,…

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Trends in Packaging for 2014

Trends in Packaging for 2014

Packaging trends continue to exhibit remarkable innovations that keep customers engaged, excited, and optimistic. From forward-thinking elevations in sustainability to ground-breaking partnerships, packaging in 2014 is as playful as it is promising. Plant-Based Packaging Bioresins and plant-based materials will evolve this year to be more than just a plastic alternative. Veuve Clicquot, for example, is introducing a potato starch and paper container that is not only biodegradable, but also acts as an insulating sleeve that keeps the Champagne cold for…

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Cutting Down on Packaging Waste at the Holidays

Cutting Down on Packaging Waste at the Holidays

The holidays are a wonderful- and wasteful- time of year. An astonishing one fifth of the country’s annual garbage load is produced during the holidays, making it especially important to reduce waste wherever possible. The abundance of gift boxes, gift wrap, tissue paper, ribbons, and bags that surround us over the holidays make this difficult– but not impossible. For packaging suppliers, the holidays provide an opportunity to find creative solutions to the packaging waste problem. It’s tempting to just focus…

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The Key to Effective Packaging, Part 1

The Key to Effective Packaging, Part 1

Your product’s packaging works very hard. It has to stand out in a sea of similar products and grab the customer’s attention– all in only 2 seconds. If it fails, the consumer moves on without your product in their shopping bag. In the first installment of this 2-part series, we will discuss the techniques for packaging and merchandise bags that make consumers stop and look at your product. First Impressions In those critical first 2 seconds, appearance is all that…

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