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Category: Retail

Budget Holiday Packaging for 2020

Budget Holiday Packaging for 2020

Whether you are a small business that needs inexpensive packaging options for the holiday season, or an individual that has a lot of gifts to wrap, now is a great time to start planning your holiday packaging budget. Offering unique packaging to your customers during the holiday season can help build lasting customer relationships and increase positive reviews for your brand. Even better if that packaging is ready to be gifted so your customer doesn’t have to buy separate packaging….

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10 Creative Ways to Package Your Soap and Spa Products

10 Creative Ways to Package Your Soap and Spa Products

Small businesses selling soaps, spa products, and cosmetics have increased in popularity recently, especially due to Etsy. Packaging your soaps and spa products uniquely can help encourage your customers to leave positive reviews, tell their friends, and make repurchases. If you package your items in gift-ready packaging, it also eliminates the need for your customers to buy separate gift packaging. So if you sell bath bombs, soaps, scrubs, lotions or other pampering products, read on to find out the best…

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Eco-Friendly Packaging for E-Commerce: What You Need to Know

Eco-Friendly Packaging for E-Commerce: What You Need to Know

E-commerce packaging has become essential for many businesses as they change and adapt to consumer’s needs and wants. With the additional factor of COVID-19 causing a huge increase in the need for online retail, e-commerce is growing extremely fast this year. One of the biggest issues with e-commerce is the environmental impact of everything involved. While shipping and transportation have a prominent environmental impact, packaging seems to be the most controversial aspect of e-commerce practices. Large companies like Amazon have…

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Curated Gift Boxes can Boost Your Retail Sales

Curated Gift Boxes can Boost Your Retail Sales

Is your retail store in a COVID-19 related slump? Many retailers are seeing a slowdown in sales and are wondering what they can do to boost their business. Custom curated gift boxes featuring your products are a great way to encourage sales during a slow period. Think of your curated gift boxes as a sampler of your product offering, you can pick and choose popular, trendy, or specialty items to go in these boxes so people can get a good…

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Turn Your Holiday Shoppers into Loyal Customers

Turn Your Holiday Shoppers into Loyal Customers

Each year, the holiday season presents a great opportunity for local businesses of every industry to increase their sales and attract new customers. Gift shopping, family events, and more all have an impact on the number of transactions that occur over this period of a few months at the end of the year, and many individuals are exposed to new products and services they may not have previously known about. While the holiday season plays an important role in boosting…

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What Exactly is a Eurotote Bag?

What Exactly is a Eurotote Bag?

Eurototes, euro bags, euro shoppers; you’ve definitely seen them but maybe you don’t know exactly what they are or what’s so special about them? Eurototes have a few key characteristics that make them different from other types of retail shopping bags and gift bags. These features result in a shopping bag that looks and feels more luxurious and high-end. These bags are ideal for retailers and businesses who want to portray a high-quality look with their packaging, or if you…

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Creative Ways to Use Tissue Paper for Gift Packaging

Creative Ways to Use Tissue Paper for Gift Packaging

Tissue paper is a staple packaging item that is versatile enough to be used many different ways. It is inexpensive and is available in a huge variety of colors and specialty designs. With all of these benefits, and some creative ideas, consider reaching for the tissue paper over gift wrap and other traditional packaging supplies.    Use tissue in place of gift wrap Rather than using gift wrap to wrap your boxes and gifts, tissue paper makes a good substitute!…

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E-Commerce Packaging Ideas for Etsy Sellers

E-Commerce Packaging Ideas for Etsy Sellers

Etsy has become an amazing marketplace for crafty and creative people to sell their vintage and handmade items. However, Etsy’s rise in popularity has made it an extremely competitive space. Where initially packaging may not have mattered much in the small marketplace, now it is becoming more and more important to maintain a positive brand image with unique and recognizable packaging. Setting your Etsy store apart with creative, unique, and thoughtful packaging is a great way to stay competitive and…

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Your Top Packaging Frustrations and How to Fix Them.

Your Top Packaging Frustrations and How to Fix Them.

If you are in charge of coordinating packaging for retail items, events, or other purposes, you have probably run into several of these common packaging frustrations. But have no fear, because there is always a solution! Here are some common packaging complaints along with a few solutions that we hope will help. Environmental Ordinances Environmental regulations are popping up in numerous U.S. cities and states that ban certain types of packaging and limit what can be used. These laws impact…

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8 Ways Small Businesses Can Gain New Customers

8 Ways Small Businesses Can Gain New Customers

One of the biggest struggles small businesses face is gaining new customers without spending a fortune in marketing. Customer acquisition costs can be really high in today’s advertising-driven world, and the competition to reach consumers can be fierce. There are more ways than ever before to reach new customers, yet businesses still face some very real struggles in trying to get their name out to consumers. Social media algorithms can be unpredictable and unreliable, Etsy and other marketplaces can charge…

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