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Month: December 2013

Trends in Packaging for 2014

Trends in Packaging for 2014

Packaging trends continue to exhibit remarkable innovations that keep customers engaged, excited, and optimistic. From forward-thinking elevations in sustainability to ground-breaking partnerships, packaging in 2014 is as playful as it is promising. Plant-Based Packaging Bioresins and plant-based materials will evolve this year to be more than just a plastic alternative. Veuve Clicquot, for example, is introducing a potato starch and paper container that is not only biodegradable, but also acts as an insulating sleeve that keeps the Champagne cold for…

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Increasing the Use of Paper Shopping Bags

Increasing the Use of Paper Shopping Bags

Retail stores around the world, such as supermarkets and clothing boutiques, use paper shopping bags in order to safely pack purchased items for customers. While many stores still opt to use plastic, an increasing number of businesses are considering converting to paper as it offers numerous benefits. The following is a list of advantages your business can receive by using paper merchandise bags: Protection. Paper shopping bags are sturdy and durable, making them the best option for protection of products…

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Cutting Down on Packaging Waste at the Holidays

Cutting Down on Packaging Waste at the Holidays

The holidays are a wonderful- and wasteful- time of year. An astonishing one fifth of the country’s annual garbage load is produced during the holidays, making it especially important to reduce waste wherever possible. The abundance of gift boxes, gift wrap, tissue paper, ribbons, and bags that surround us over the holidays make this difficult– but not impossible. For packaging suppliers, the holidays provide an opportunity to find creative solutions to the packaging waste problem. It’s tempting to just focus…

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The Key to Effective Packaging, Part 2

The Key to Effective Packaging, Part 2

In part 1 of Splash Packaging’s series on effective packaging, we discussed how to get consumers’ attention. In part 2, we will examine your package’s written copy and how it contributes to convincing the sale. First, don’t put too much information on the principal display panel. Consumers rarely read every word, especially on food packaging: they want their information quick and direct. Put the most important details front and center to help them decide. Make information easy to follow by…

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Sustainability in Packaging

Sustainability in Packaging

Today’s consumer is environmentally savvy, but that doesn’t mean they don’t want attractive packaging. Balancing the need for eye-catching design with sustainable packaging products has quickly become a priority, though it is not always easy to achieve. Packaging must serve many purposes, primarily protecting the product during transit and making it look attractive on the shelf. The packaging industry has received stiff criticism for its heavy use of resources, but strides are being taken to minimize waste and enhance sustainability….

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The Key to Effective Packaging, Part 1

The Key to Effective Packaging, Part 1

Your product’s packaging works very hard. It has to stand out in a sea of similar products and grab the customer’s attention– all in only 2 seconds. If it fails, the consumer moves on without your product in their shopping bag. In the first installment of this 2-part series, we will discuss the techniques for packaging and merchandise bags that make consumers stop and look at your product. First Impressions In those critical first 2 seconds, appearance is all that…

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Tips for Selecting the Best Menu Covers

Tips for Selecting the Best Menu Covers

For restaurant and hotel owners, selecting menu covers is one of the most important decisions to be made. It gives customers a vivid impression of the quality and care that goes into your establishment and its food. Before you decide on your covers’ material and design, consider these tips from Splash Packaging. Know Yourself – Choose a cover that reflects your restaurant’s core values; menu covers are an extension of your restaurant and, as such, must accurately convey your branding…

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2013 Holiday Wrapping Trends

2013 Holiday Wrapping Trends

This year’s holiday packaging is anything but boring. Taking cues from trends in fashion, graphic design and environmentalism, your holiday gift boxes, bags, and bows are sure to wow your customers this year.   Whether you go basic or bold, be sure to include one of the following trends for your seasonal gift wrap and packaging: Sheer and Lace – This runway trend extends to holiday wrapping for 2013; choose gauzy ribbon, lace-like patterns, and sheer tissue paper to present your…

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